The Cactus Bowl presented another large-scale challenge, designed and creatively directed entirely from Nashville, Tennessee, within a 60-day timeline. Beginning with an Arizona-inspired mood board, I developed the visual direction across Sun Devil Stadium, including stadium event signage, stage graphics, on-air stills, sponsor activations and live entertainment environments. The result was a cohesive event identity that connected the game, live entertainment, broadcast and sponsor experiences throughout the stadium.