Sr. Art Director | Print | Digital | National Advertising Campaign | E-Commerce | Motorsports Entertainment
As Sr. Art Director for Action Performance, I helped introduce the CART Racing Series through a national campaign built around the speed, energy and personalities of the sport. The campaign appeared in more than 30 major publications, including Men’s Health, GQ, Field & Stream and Sports Illustrated, supporting a launch that helped CART Racing Series sales exceed expectations and surpass NASCAR.
