Porchlight Pickers initially approached me to design a flyer promoting their weekly Nashville songwriter round. With no existing logo or visual identity, I recognized that the event needed a complete brand foundation before it could successfully launch.

In less than 72 hours, I developed the Porchlight Pickers brand from the ground up, including logo design, visual identity, promotional materials, and the creative direction needed to bring the concept to life. The brand later expanded across web, social media, apparel, and e-commerce, creating a consistent identity across every audience touchpoint.

Since its launch, Porchlight Pickers has become a fixture in Nashville’s songwriting community, regularly showcasing accomplished songwriters, including writers behind No. 1 songs.