When Porchlight Pickers approached me, their initial request was simply for a flyer to promote their weekly songwriter round. However, with no existing logo or branding, I quickly realized the need to establish a complete visual identity before they could even launch. In less than 72 hours, I developed their total brand, allowing them to start strong. Since then, Porchlight Pickers has grown into a staple of Nashville’s songwriting community, consistently hosting some of the best and #1 songwriters in the music industry.