Working with Terry Lee Palmer—longtime lead guitarist for country star Jon Pardi and an incredibly gifted artist in his own right—was an absolute pleasure. Terry brings a mix of raw talent, heart, and soul to every performance, and the goal was to reflect that same energy in both the design of his album layout and the development of his website. We built a full e-commerce platform that allows fans to connect with him directly, whether they’re purchasing music, exploring his story, or keeping up with tour dates. The visual direction leaned into his authentic, roots-driven style while keeping things clean, modern, and fan-friendly. From concept to launch, it was a true collaboration, and I’m proud to have helped bring his brand to life in a way that feels genuine to who he is as a musician and performer.